Swan dive…into the best night of your life

I stopped using Old Spice deodorant about six years ago. That recently changed. After giving Old Spice deodorant another sniff while at Walgreens, I’m back to it. And I sorta think their new campaign might have been a contributing factor, even though the campaign is actually trying to sell me body wash. I think that’s a pretty good example of what brand awareness alone can accomplish. Here’s their follow-up to the “I’m on a horse” ad.


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