What I’m learning more and more about social media and blogging is that, for the most part, nobody cares what you have to say. They’re not interested in new things that are good for you. They are interested in new things that are good for them. For instance, yesterday I launched a new page on our blog where readers can get to know our bloggers (through short bios and photos). I even added a very click-worthy graphic on the main page of the blog to draw some attention to the new page. Despite promoting it on our Facebook page, the number of visits to the site increased about 7% from the day before, which itself was a slow day.
You might say that 7% is not too bad, but when I post a new blog and promo it on our Facebook page, the number of views usually goes up by about 700%. And no, that’s not a typo. I know why that happens. We have really great bloggers who have humorous, insightful and sometimes moving posts, and our demographic likes those because they get a benefit out of reading them. And our demographic is not likely to go read our blog unless we remind them it’s there and remind them how humorous, insightful and sometimes moving it is. So, just like in sales (and in life), I have to create a perceived benefit to our fans if I want them to do anything.
I’ve got a few strategies in the works, and now it’s time for some more brainstorming.