I’ve seen a couple of buzz-creation attempts lately, both of which seem quite effective, though one somewhat disappointing.
The first was the super short teaser entitled “Coming Soon.” When it was first up, it had no further description like it does now.
That got me really excited. Of course, what I thought is what most people thought…that there was a sequel in the makes. But when I saw the newly-released longer version, I was disappointed. Not disappointed because the ad is bad but because it is just an ad, and for the Honda CRV, nonetheless, which is not exciting at all.
But in the wake of that bummer (or maybe not so much of a bummer since that’s a movie that is too good for a sequel), I ran across this viral marketing idea for the upcoming movie Chronicle. The movie probably isn’t one I’ll go see in the theater, but this marketing stunt is pretty sweet. In the movie, the main characters develop the ability to fly. So, the team at Thinkmodo decided to create some flying human sightings in New York and New Jersey by constructing custom made (human shaped) remote control aircraft.