Don’t get me wrong, hard work gets you places. And hard work has been a big factor in helping me achieve my goals thus far. But, especially for those of us in a creative industry, hard work isn’t enough. Persuasive communication, in whatever form, needs to be felt – which means it needs to be inspired.
It’s all too easy to fall into routine, to do things the way you’ve been doing them because it’s easier, it’s safe. But that’s boring. To be inspired, you have to seek inspiration. And you know it when it hits you.
Last night, a friend directed me to the website of a young videographer whose reel alone blows a lot of top-dollar production companies’ reels out of the water. It’s work like this that inspires me to push beyond just good and instead achieve best.