Digital Digest: Twitter’s new algorithm, the new dynamics of PR and more

It’s like Reader’s Digest, except shorter, more cutting edge, significantly hipper…and, you won’t find it in your grandmother’s bathroom.

Image: Brittany Herbert/Mashable

Image: Brittany Herbert/Mashable

Twitter’s timeline goes algorithmic
Facebook has notoriously used complex algorithms to decide who and what you see in your Facebook News Feed – from friend posts to updates from that band you Liked two years ago (hint: you’ll never see that band’s posts unless they pay for it). Users can now opt in to see what Twitter thinks is “the best” at the top of their timelines. This change complements the platform’s First View ads, which stay at the top of Twitter feeds for 24 hours. Learn more

Are you a content marketing curmudgeon?
Well, if you have any blog you like reading or enjoy taking those “What Harry Potter Character Are You?” quizzes, then you shouldn’t be. You can also tweet at me, and I’ll give you a thousand reasons you should be totally jazzed about content marketing. Or you could read this article by a guy who was very against content marketing until he saw the light. Read it here.

Using Content to Battle Big Brother
Apple takes a strong stance in an essay explaining their refusal to build a back door into iPhones for the FBI as doing so would compromise the current and future privacy of all iPhone users. And the way Apple spreads that message illustrates the new dynamics of PR: they published directly to the public without the need to go through any news media outlets. Read more about that and read Tim Cook’s essay.

And your bonus prize of the week:

Tim Cook took a blurry photo at the Super Bowl and got seriously trolled for it

TimCookTrolled

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