Last week, I ran across an article that talked about transparency in the workplace, and how that’s the essential key to a successful business where employees are happy and have fun. Google is the example so many companies look at as a paradigm of a fun culture. And those same companies think that putting in a ping pong table or foosball table or bar in the office is going to do that. But it doesn’t. A fun culture happens when employees feel informed about what’s going on and have clear communication channels where they know their voices will be heard. Then they can cut loose, let their hair down a little – because they’re confident in where they stand.

I could write a lengthy blog post on that alone, but really I’m just using it as a (somewhat clunky) analogy to talk about a shift I’m making on this blog.

And that shift is to be more transparent. Or, to put it another way, to chip away at the walls between personal and professional in an effort to provide something of more value to you as a reader…and to myself as a real human who’s writing about this stuff. I want you to connect with what you find here, and that’s only gonna happen if I pull back the curtain a bit and get real with you.

So, instead of limiting what I post here to digital marketing, I’m going to get a little bit personal and include the other facets of my life like music, photography/videography, philosophy (of the armchair variety) and other stuff. I’m also going to shoot for one post a week, at minimum. Because no one on their deathbed has ever said “I wish I would have written less about what matters to me.”

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