Digital Marketing Manager
Mile High United Way May
2013 – 2015


> Planned, developed and launched a new website with complete redesign of look/feel, content architecture, user experience, user interface; developed and implemented a new Content Management System; coordinated development and approval of content from all programs and departments [View website before and after]

> Increased website traffic by 37% through SEO implementation

> Developed and deployed an email marketing campaign that raised donations by 12% among targeted segments

Increased volunteer signups by 300% through Google AdWords campaigns.

Saved the organization over $30,000 annually by transitioning to more effective digital platforms for website, email and online donations

> Developed and enacted email process workflow for the entire organization under a master communications plan

> Established and executed email strategy and standards to ensure brand consistency in voice and design, which has increased average open rate and delivery rates

> Significantly raised the social media profile of the organization on both Twitter and Facebook – especially in regards to promotion of the annual Mile High United Way Turkey Trot


Digital Media Manager
MOPS (Mothers of Preschoolers) International
December 2010 – May 2013


> Quadrupled readership of the organization’s blog
> Doubled traffic to the website
> Increased number of Twitter followers by 80 percent
> Grew Facebook fan base to over 44,000
> Integrated social plugins across web presence