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content strategy

Can Long-form Content Revolutionize Your Content Marketing?

Grease up those typewriters and do some wrist stretches, cause it turns out long content performs dramatically better than short content in a lot of ways when it comes to reaching and connecting with your audience. The Global State of Content Marketing Report — which analyzed half a million tweets, hundreds of thousands of search […]

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marketing

Redefining Relevance

In an age when the majority of the population you’re trying to market to is well aware of, and wary of, being marketed to, everyone from small businesses to major corporations are struggling to gain or maintain “relevance” with customers. Unfortunately, the attempt to do so often turns into unsuccessful efforts by brands to hijack […]

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Digital Marketing

Episodic Content: The Future of Content Marketing?

Almost every company has a Facebook page now, and probably Twitter and Instagram and maybe even Snapchat. And guess what? They’re cranking out a ton of content. Most of them are posting links to their site, links to blogs or articles, text graphics, funny gifs – and more and more are posting video content. So […]

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