content strategy

Can Long-form Content Revolutionize Your Content Marketing?

Grease up those typewriters and do some wrist stretches, cause it turns out long content performs dramatically better than short content in a lot of ways when it comes to reaching and connecting with your audience. The Global State of Content Marketing Report — which analyzed half a million tweets, hundreds of thousands of search […]

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Redefining Relevance

In an age when the majority of the population you’re trying to market to is well aware of, and wary of, being marketed to, everyone from small businesses to major corporations are struggling to gain or maintain “relevance” with customers. Unfortunately, the attempt to do so often turns into unsuccessful efforts by brands to hijack […]

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