In an age when the majority of the population you’re trying to market to is well aware of, and wary of, being marketed to, everyone from small businesses to major corporations are struggling to gain or maintain “relevance” with customers. Unfortunately, the attempt to do so often turns into unsuccessful efforts by brands to hijack […]Read more
Episodic Content: The Future of Content Marketing?
Almost every company has a Facebook page now, and probably Twitter and Instagram and maybe even Snapchat. And guess what? They’re cranking out a ton of content. Most of them are posting links to their site, links to blogs or articles, text graphics, funny gifs – and more and more are posting video content. So […]Read more
Be A Careless Artist
In the first episode of a documentary series about design I’ve started watching, the filmmakers spend some time with an illustrator named Christoph Niemann – known best for his New Yorker magazine covers (20 and counting). In discussing his process and his craft, Christoph muses on the duality of creator and editor. The act of creating […]Read more
Tis’ the Season for…Lots of Work
November was a busy month, and blogging momentarily slipped to the back burner. More blogs are in the works, but today I’ll just give you a quick update of a couple other things I’ve been working on. At my agency, we’re in the thick of production for our second round of content for Enough With […]Read more