November was a busy month, and blogging momentarily slipped to the back burner. More blogs are in the works, but today I’ll just give you a quick update of a couple other things I’ve been working on. At my agency, we’re in the thick of production for our second round of content for Enough With […]
Read moreWhy Facebook Is Evil (or The Monetization of Facebook)
Facebook has, for quite some time now, been using algorithms to determine what shows up in your News Feed. But now, Facebook’s updated EdgeRank algorithm (explained well here) drastically influences what you see. It theoretically populates your News Feed based on assigned value to posts…but the problem is, it chooses those values for you. So, […]
Read moreThe Power of Presence
That’s the name of the new ad campaign for the Range Rover Evoque. The first commercial I saw for it (below) really does illustrate that power – both in the original context (physically in NYC) and in the secondary context (the commercial seen on the web). Though I wouldn’t quite call this a PR stunt, […]
Read moreBuzz
I’ve seen a couple of buzz-creation attempts lately, both of which seem quite effective, though one somewhat disappointing. The first was the super short teaser entitled “Coming Soon.” When it was first up, it had no further description like it does now. That got me really excited. Of course, what I thought is what most […]
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