If you are a major corporation, a small business, a restaurant, a nonprofit, a consultant, a brewery or even a band – guess what? You are now a publisher. Well, that is, you are a publisher if you want to be successful. With the rise of content marketing through digital media, publishing content to get […]
Read moreNetworking (part 2): Sharing Your Passion
A while back, I wrote a post about networking and the importance of connecting on a real human level, not just a “so where do you work” level. After continuing to go to more networking events, I’ve realized something else that is key to successfully connecting with people: sharing your passion. To be more specific, […]
Read morePlay it safe or innovate?
The problem with the creative process that I’m seeing really has nothing to do with the creative process itself. At the nonprofit where I work, I’ve been a part of teams that come up with really great stuff – from clever contests to innovative campaigns that would definitely generate buzz. We all leave those meetings […]
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