Digital Marketing

Episodic Content: The Future of Content Marketing?

Almost every company has a Facebook page now, and probably Twitter and Instagram and maybe even Snapchat. And guess what? They’re cranking out a ton of content. Most of them are posting links to their site, links to blogs or articles, text graphics, funny gifs – and more and more are posting video content. So […]

Read more
Digital Marketing

Digital Digest: Who owns your social media, video trends and not telling chatbots your secrets

Con/Text Digital Digest: It’s like Reader’s Digest, except shorter, more cutting edge, significantly hipper…and, you won’t find it in your grandmother’s bathroom. Do you really own your brand’s social media channels? Technically, those of us in communications do consider social media as “owned” media properties. But that’s somewhat of a misnomer. If you’re publishing content […]

Read more
Digital Marketing

Digital Digest: Influencer Marketing Trends, the real purpose of Facebook’s new emojis and more

Con/Text Digital Digest: It’s like Reader’s Digest, except shorter, more cutting edge, significantly hipper…and, you won’t find it in your grandmother’s bathroom. Forbes starts its own influencer network I’m currently working on a blog on influencer marketing that I’ll publish soon, but I wanted to go ahead and share this news because of the possible […]

Read more