Some clients I’ve done work for
“No More 24” Advocacy Campaign for LiveWell Colorado
Despite Colorado being considered one of the healthiest states in the nation, Colorado kids rank 24th out of all 50 states in physical activity. The “No More 24” campaign seeks to raise awareness of that fact and drive advocacy efforts necessary to initiate policy change to help put Colorado kids first.
On the campaign, I created and implemented the digital media strategy and content strategy across website, social media and email. In addition, I managed the integration of big data systems (Salesforce, Pardot, VoterVoice) and set up and executed segmentation and automation of the email and user engagement tracking system.
WordPress, Pardot, Salesforce, VoterVoice, Facebook, Instagram, Twitter
Campaign landing page with signup form and interactive elements including video, quiz, instant poll and more (click image to see more)
Email Drip Welcome Series (built and executed in Pardot)
Creation of a big data communications system to track supporters across an engagement spectrum, deliver customized communications based on interests and behavior and drive supporter advocacy through action alerts
CDPHE Young Adult Smoking Prevention/Cessation Campaign
Colorado Department of Public Health and Environment faced the challenge of how to engage millennials who casually smoke cigarettes about the dangers of potential addiction.
We created a strategy to target these young adult “social smokers” – individuals who smoke cigarettes but don’t consider themselves to be smokers. Successfully messaging this group was important for two reasons. One, CDPHE’s previous anti-tobacco campaign efforts had not reached them. Two, research shows that individuals still smoking socially by the age of 30 are significantly more likely to become full-time smokers.
The team and I developed the campaign “Enough With The Puff” that focused on this group’s values, attitudes and lifestyles and incorporated a “smoking light” message. From that road map, I created a content strategy for all digital media channels and led the team in the development of content along with the creation and launch of the campaign on social media and web. Here are some samples from that campaign.
Expression Engine (CMS), Sprout Social, GatherContent, MyBalsamiq (UX design tool), Facebook, Instagram, Twitter, YouTube, Final Cut Pro X, Photoshop
Website featuring interactive quizzes, Buzzfeed-like articles, short-form humorous videos and more
Persona-based display ad campaign with cohesive narrative from ad to clickthrough content and retargeting ad to clickthrough content.
Site content example
Social media campaign employing custom content and popular gifs/videos
Launched new intranet for Mile High United Way
- Researched, selected, set up and deployed intranet solution for the entire organization
- Led Intranet Implementation Team of 10 members in developing organization-wide excitement about the intranet, gathering departmental resources and promoting intranet adoption
Mile High United Way website redesign
Served as project lead on the redesign and launch of unitedwaydenver.org, including creative direction, design, content development, content architecture, CMS development, UI/UX
> Platform for new site: Drupal
Short-form writing for web
Click on image for full screenshot or view the article on the website.
Hashtag photo campaign at 40th Annual Mile High United Way Turkey Trot
Provided copywriting, creative direction, social media management
> Platforms utilized: Twitter, Instagram, Hootsuite, Cision Social Media Monitoring (Radian6), Photobucket
Redesign of Mile High United Way Friday Flash Newsletter
Provided design, copywriting, email creation, list management, analytics tracking/reporting
> Platforms utilized: ExactTarget, Salesforce