Some clients I’ve done work for
Oracle Cloud Technology Account Based Marketing Campaign
My team developed an Account Based Marketing (ABM) campaign for Oracle Cloud Technology that spoke directly to each target company’s unique business needs regarding cloud computing. As Senior Storyteller and lead content strategist, I conducted extensive research including interviews with the sales teams, industry and account research. Based on that research, I created customized messaging and content strategy for each account that took the form of landing pages, assets, email nurture series and ads.
The goal was to clearly communicate to each target account that Oracle Cloud understood their specific business objectives and pain points—and could provide customized cloud solutions to address them. Below are samples from our targeted campaign for Citi.
Landing page (click for full size):
Another element of this campaign was to target C-suite decision makers. To get in front of this audience, which is notoriously difficult to reach via digital channels alone, we created a personalized direct mail piece that presented a thought-provoking message and teased the solution that Oracle provides. These packages were delivered directly to business leaders and included a relevant thought leadership book that I researched and selected along with a customized note from their key account director at Oracle.
White paper for Oracle Cloud Technology
I researched and wrote “Humans to Machines: The Shift in Security Strategy with Machine Learning” as part of a content strategy to provide thought leadership to Chief Security Officers (CSOs)/Chief Information Security Officers (CISOs) at enterprise-level companies.
(Click image for PDF)
Narrative Infographic for Oracle Cloud Technology
In our targeted ABM campaign to enterprise businesses in the telecom industry, we created this infographic to highlight the business challenge telecoms currently face in extracting value from the data they already have in their systems, explain the benefits of harnessing that value and offer a solution on how to do so.
(Click image for full infographic)
“No More 24” Advocacy Campaign for LiveWell Colorado
Despite Colorado being considered one of the healthiest states in the nation, Colorado kids rank 24th out of all 50 states in physical activity. The “No More 24” campaign seeks to raise awareness of that fact and drive advocacy efforts necessary to initiate policy change to help put Colorado kids first.
On the campaign, I created and implemented the digital media strategy and content strategy across website, social media and email. In addition, I managed the integration of big data systems (Salesforce, Pardot, VoterVoice) and set up and executed segmentation and automation of the email and user engagement tracking system.
WordPress, Pardot, Salesforce, VoterVoice, Facebook, Instagram, Twitter
Campaign landing page with signup form and interactive elements including video, quiz, instant poll and more (click image to see more)
Email Drip Welcome Series (built and executed in Pardot)
Creation of a big data communications system to track supporters across an engagement spectrum, deliver customized communications based on interests and behavior and drive supporter advocacy through action alerts
CDPHE Young Adult Smoking Prevention/Cessation Campaign
Colorado Department of Public Health and Environment faced the challenge of how to engage millennials who casually smoke cigarettes about the dangers of potential addiction.
We created a strategy to target these young adult “social smokers” – individuals who smoke cigarettes but don’t consider themselves to be smokers. Successfully messaging this group was important for two reasons. One, CDPHE’s previous anti-tobacco campaign efforts had not reached them. Two, research shows that individuals still smoking socially by the age of 30 are significantly more likely to become full-time smokers.
The team and I developed the campaign “Enough With The Puff” that focused on this group’s values, attitudes and lifestyles and incorporated a “smoking light” message. From that road map, I created a content strategy for all digital media channels and led the team in the development of content along with the creation and launch of the campaign on social media and web. Here are some samples from that campaign.
Expression Engine (CMS), Sprout Social, GatherContent, MyBalsamiq (UX design tool), Facebook, Instagram, Twitter, YouTube, Final Cut Pro X, Photoshop
Website featuring interactive quizzes, Buzzfeed-like articles, short-form humorous videos and more
Persona-based display ad campaign with cohesive narrative from ad to clickthrough content.
Site content example
Social media campaign employing custom content and popular gifs/videos
Case Study for Oracle Cloud Technology
As part of a lead generation campaign for Oracle Cloud Technology, I wrote a series of case studies to illustrate the concrete business applications and outcomes companies can achieve with a move to Oracle Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).
(Click image for full case study)
Mile High United Way website redesign
Served as project lead on the redesign and launch of unitedwaydenver.org, including creative direction, design, content development, content architecture, CMS development, UI/UX
> Platform for new site: Drupal
Short-form writing for web
Click on image for full screenshot or view the article on the website.
Hashtag photo campaign at 40th Annual Mile High United Way Turkey Trot
Provided copywriting, creative direction, social media management
> Platforms utilized: Twitter, Instagram, Hootsuite, Cision Social Media Monitoring, Photobucket