In an age when the majority of the population you’re trying to market to is well aware of, and wary of, being marketed to, everyone from small businesses to major corporations are struggling to gain or maintain “relevance” with customers. Unfortunately, the attempt to do so often turns into unsuccessful efforts by brands to hijack […]
Read moreNovember was a busy month, and blogging momentarily slipped to the back burner. More blogs are in the works, but today I’ll just give you a quick update of a couple other things I’ve been working on. At my agency, we’re in the thick of production for our second round of content for Enough With […]
Read moreFacebook has, for quite some time now, been using algorithms to determine what shows up in your News Feed. But now, Facebook’s updated EdgeRank algorithm (explained well here) drastically influences what you see. It theoretically populates your News Feed based on assigned value to posts…but the problem is, it chooses those values for you. So, […]
Read moreThat’s the name of the new ad campaign for the Range Rover Evoque. The first commercial I saw for it (below) really does illustrate that power – both in the original context (physically in NYC) and in the secondary context (the commercial seen on the web). Though I wouldn’t quite call this a PR stunt, […]
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