Digital Marketing, Nonprofits

The De-Institutionalization of America (Or SimplifyUS)

A recent article I ran across in The New York Times explores the issue of nonprofits undergoing name changes and re-branding in an attempt to retain their relevance and provide more accurate monikers for the work they do. Some of these nonprofits began 50-100 years ago when long, formal and complicated names likely contributed to an organization’s […]

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Digital Marketing

Practical Tips for Content Marketing

At this point, everyone has realized that successful digital marketing rests ultimately on effective content marketing. Even if you have a great strategy and big plans for your digital marketing, the challenge comes down to one thing: having enough content. If you’re working with little to no budget (like I often do), the key is to empower […]

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Creativity

Hard Work Isn’t Enough

Don’t get me wrong, hard work gets you places. And hard work has been a big factor in helping me achieve my goals thus far. But, especially for those of us in a creative industry, hard work isn’t enough. Persuasive communication, in whatever form, needs to be felt – which means it needs to be […]

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Social Media

The Problem With Social Media

Instagram now says it can republish and sell the photos users post on the platform without paying them or even notifying them, and this re-introduces the perennial problem of social media: you do not own your own channels. So you created a Facebook page for your business or organization and have spent years building up […]

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