content strategy

Can Long-form Content Revolutionize Your Content Marketing?

Grease up those typewriters and do some wrist stretches, cause it turns out long content performs dramatically better than short content in a lot of ways when it comes to reaching and connecting with your audience. The Global State of Content Marketing Report — which analyzed half a million tweets, hundreds of thousands of search […]

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Digital Marketing

Episodic Content: The Future of Content Marketing?

Almost every company has a Facebook page now, and probably Twitter and Instagram and maybe even Snapchat. And guess what? They’re cranking out a ton of content. Most of them are posting links to their site, links to blogs or articles, text graphics, funny gifs – and more and more are posting video content. So […]

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Digital Marketing

Practical Tips for Content Marketing

At this point, everyone has realized that successful digital marketing rests ultimately on effective content marketing. Even if you have a great strategy and big plans for your digital marketing, the challenge comes down to one thing: having enough content. If you’re working with little to no budget (like I often do), the key is to empower […]

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