Con/Text Digital Digest: It’s like Reader’s Digest, except shorter, more cutting edge, significantly hipper…and, you won’t find it in your grandmother’s bathroom. Forbes starts its own influencer network I’m currently working on a blog on influencer marketing that I’ll publish soon, but I wanted to go ahead and share this news because of the possible […]
Read morePractical Tips for Content Marketing
At this point, everyone has realized that successful digital marketing rests ultimately on effective content marketing. Even if you have a great strategy and big plans for your digital marketing, the challenge comes down to one thing: having enough content. If you’re working with little to no budget (like I often do), the key is to empower […]
Read moreYou Are a Publisher (Whether you like it or not)
If you are a major corporation, a small business, a restaurant, a nonprofit, a consultant, a brewery or even a band – guess what? You are now a publisher. Well, that is, you are a publisher if you want to be successful. With the rise of content marketing through digital media, publishing content to get […]
Read moreInstagram Ads for Businesses and Nonprofits
I seem to be the digital media guy who always raises the questions that most people who do what I do don’t want to have to deal with until their boss asks them. The latest manifestation of that relates to the coming rollout of Instagram ads for businesses. I just read a good article on […]
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