In the first episode of a documentary series about design I’ve started watching, the filmmakers spend some time with an illustrator named Christoph Niemann – known best for his New Yorker magazine covers (20 and counting). In discussing his process and his craft, Christoph muses on the duality of creator and editor. The act of creating […]
Read moreMy approach to trying new things or learning new disciplines is and has always been to jump right in and do it. From teaching myself how to play guitar as a kid to becoming a vegetarian to engineering complex big data systems for clients, I always just go for it and figure it out along […]
Read moreYou need to know about influencer marketing In a few recent campaigns we’ve run for clients at SE2, we have employed influencers to amplify the campaigns beyond traditional owned and paid media and to reach very targeted audiences in an authentic way. The practice has worked very well for us thus far because we worked […]
Read moreDon’t get me wrong, hard work gets you places. And hard work has been a big factor in helping me achieve my goals thus far. But, especially for those of us in a creative industry, hard work isn’t enough. Persuasive communication, in whatever form, needs to be felt – which means it needs to be […]
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