I don’t usually like to make sweeping statements, but I can’t resist this time: any business or organization that won’t let you sign up for their email list for free is behind the times. A few businesses and nonprofits I know of still offer email newsletters as a paid membership benefit. I’m not against that […]
Read moreSocial media and valuable communication
I just was reading an article that argues that your company’s Facebook or Twitter can’t make users feel like valued customers. I would change that statement slightly to make it more accurate: your company’s Facebook or Twitter alone can’t make users feel like valued customers. The digital marketing firm Razorfish just put out a report based […]
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