If you are a major corporation, a small business, a restaurant, a nonprofit, a consultant, a brewery or even a band – guess what? You are now a publisher. Well, that is, you are a publisher if you want to be successful. With the rise of content marketing through digital media, publishing content to get […]
Read moreInstagram Ads for Businesses and Nonprofits
I seem to be the digital media guy who always raises the questions that most people who do what I do don’t want to have to deal with until their boss asks them. The latest manifestation of that relates to the coming rollout of Instagram ads for businesses. I just read a good article on […]
Read moreDon’t Look a Gift Horse in the Mouth (a Word About Email Newsletters)
I don’t usually like to make sweeping statements, but I can’t resist this time: any business or organization that won’t let you sign up for their email list for free is behind the times. A few businesses and nonprofits I know of still offer email newsletters as a paid membership benefit. I’m not against that […]
Read moreWhy Facebook Is Evil (or The Monetization of Facebook)
Facebook has, for quite some time now, been using algorithms to determine what shows up in your News Feed. But now, Facebook’s updated EdgeRank algorithm (explained well here) drastically influences what you see. It theoretically populates your News Feed based on assigned value to posts…but the problem is, it chooses those values for you. So, […]
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