Digital Marketing, Nonprofits

The De-Institutionalization of America (Or SimplifyUS)

A recent article I ran across in The New York Times explores the issue of nonprofits undergoing name changes and re-branding in an attempt to retain their relevance and provide more accurate monikers for the work they do. Some of these nonprofits began 50-100 years ago when long, formal and complicated names likely contributed to an organization’s […]

Read more