Hi! My name is Matthew Vermillion. I’m a creative who tucks his shirt in and a strategist who throws out the rule book.
I remember the first time I visited an ad agency and learned what a copywriter does, I thought, “I can do that.” And here I am,
a lot of an undisclosed number of years later. My sweet spots of expertise are creative campaign development, digital storytelling and content marketing.
Whether for punchy B2C ad copy or complex B2B messaging, I deliver strategic and persuasive writing that helps campaigns succeed.
I’ve created campaigns and content for a wide range of projects, from high-tech B2B campaigns for Oracle to an influencer campaign for Anheuser-Busch, an advocacy campaign for the local nonprofit LiveWell Colorado and many more—and I’d love to build some for your company next.
If you’d like to see samples of my work, please contact me at matthew(at)ifthisthencreative.com.
I’m also a blogger, a (slow) runner, musician, basketballer and videographer. I taught college English for nine years before changing careers, so I love to read anything I can get my hands on – from Cormac McCarthy novels to books on quantum physics.
What I’m up to:
- Running If This Then Creative, a content marketing agency
- Serving on the Board of Directors for Ad Club CO
- Playing bass guitar in an Americana rock band
Where else you can find me: