When people who don’t know anything about graphic design talk about graphic design, they always use the word “pop.” As in, “Ooh, that font really makes it pop.” Or, “Let’s change that background color to really make it pop.” Any such statements do nothing but scream I don’t know anything about design!

When people who don’t know anything about writing talk about writing, they always use the word “flow.” As in, “Oh yeah, that sounds good, it has a nice flow to it.” Or, “Let’s take out some of these periods and commas because they’re really interrupting the flow of the piece.” Any such statements do nothing but scream I don’t know anything about writing!

Please, please, don’t be one of those people.